Sure, you can rely on a steady stream of bookings by optimizing your Airbnb listing and displaying your home from its best side with stunning photography, but if you want to reach a wider audience, it pays to look beyond the Airbnb platform.
Just like a hotel, there are various ways to promote your listing outside of Airbnb.
Table of Contents
- Going Social
- Content: what to share
- Facebook is the way forward
- Insta-success
- Get a blogger or journalist on board
1. Going social
Facebook and Instagram are the heroes in the lifestyle space when promoting your Airbnb listing quickly and effectively.
Why? Likes and comments can put your property in the spotlight, and fast.
Just how do you benefit from having your listing represented on social media? For a start, by having an online presence on these platforms and using the right hashtags and location tags, you can get your listing in front of people that are travel planning.
Giving potential guests an impression of the property will persuade them to check it out on Airbnb.
By inviting your guests to ‘like’ or ‘follow’ your social media pages, you are more likely to build a positive connection with them. Staying in touch regularly with guests and dealing with queries efficiently through your Facebook and Instagram page also increases the chance of repeat bookings.
By having a social media presence, you get your listing in front of people planning their travels Click To Tweet2. Content: what to share
What makes interesting reading? In the lifestyle space there are so many types of content you can share.
Start with your listing, you can share beautiful pictures of the interiors, each room in detail and just overall features. This can then blend into a neighborhood guide and you can add a guide to the area and photos of local places you love.
Again, it doesn’t just have to be pictorial, it’s good to have some written content too, be it a short blurb or a blog on the area.
If doing a local guide, make sure to hand-pick some authentic places as guests are looking for the real experience.
Also, testimonials don’t hurt, if you have some, make sure they are visible to potential guests – the more the merrier!
3. Facebook is the way forward
Social media needs to be streamlined and effective when promoting your Airbnb listing, it’s an essential part of marketing your property and should not be overlooked.
Facebook has a huge potential reach and so smart hosts should have a separate Facebook page (not a profile!) for their listing and promote to friends, family and the general public.
For lifestyle, Facebook still has a strong footing when making content reach the masses, people go on to plan their leisure pursuits and see what’s new in the travel world, so this should be maxed out.
Provide striking photos and snappy, factual content about the listing and never forget to write a brilliant headline.
4. Insta-success
Reportedly, Instagram has over 500 million active monthly users, and it’s easy to take advantage of that. Facebook and Instagram may go hand-in-hand but Instagram definitely takes the lead for marketing homes with beautiful photos of them.
The power of home and lifestyle photography can be startling, with people dreaming of their next inspirational getaway. If your listing is design-led, even better, get Instagramming and sharing, just think of it like the digital pages of Vogue Living.
By using the right hashtags, you stand a chance to be noticed by bigger accounts and publications. If you consistently post high-quality engaging content, chances of being ‘reposted’ are high, putting your listing in front of a huge audience.
Make sure you tag your posts with #airbnb, too, as the official Airbnb account (with over 2 million followers) regularly shares their favorite posts.
@thebeachlodge on Instagram – Airbnb promotion done right
5. Get a blogger or journalist on board
Engaging bloggers and journalists is another story, and can be tricky, but is one channel that should be considered when you’re creating your marketing plan.
Lifestyle bloggers with their hefty amount of Instagram followers – often in the hundreds of thousands- are ripe for promoting your property and a review from a reputable journalist is worth its weight in gold, that’s if you can engage with them.
Talking of bloggers, if you really want to get exposure for your Airbnb listing, try to engage a blogger or journalist and ask them to stay at your place (for free, of course) so they post about it, or do a review.
It’s best to contact them directly and find out if they are interested first. This is perhaps the most effective way to get it out there and attract the right audience.
People read reviews from reputable sources and are usually persuaded to book places that have their seal of approval. The only problem is you may have after this kind of exposure is the slew of inquiries coming in about your listing.
When working with bloggers it’s important to note that the exposure you often get is worth more than a paid booking. If the reach is high enough and the bloggers are part of your niche, it often results in lots more bookings.
Just be careful that you get an agreement from them that they will link to your listing on Airbnb – so you get tangible results.
What other ways do you use to promote your vacation rental outside of Airbnb? We help you!
Pholure
October 18, 2018 — 3:10 pm
Hi everyone , just published my first airbnb listing.
Would love if you check it out 🙂
https://www.airbnb.com/rooms/29374340
Sue
October 28, 2018 — 1:53 pm
I would definitely stay at your place if I was heading that way. We have had our property on Airbnb since September and would also love everyone to check it out. We have had some bookings and good reviews but would love to welcome more guests.
Daniel Kauffman
February 6, 2019 — 8:37 pm
Your place looks awesome! Check out our new place…
https://www.airbnb.com/rooms/24519044
Betty
October 27, 2018 — 8:41 pm
I have recently updated my Air BnB listing in on Vancouver Island, British Columbia, Canada. Check us out!
https://www.airbnb.ca/rooms/22768446?adults=2&children=0&infants=0&toddlers=0&s=h7aPdOWJ
Thanks!
🙂
Callum
November 7, 2018 — 1:32 pm
I’ve relatively new to Airbnb and live in the highlands of Scotland. If you’re heading up this way, it would be great to have you stay 🙂
https://www.airbnb.co.uk/rooms/26352663
Heny
November 15, 2018 — 8:08 pm
I’m new to hosting. Just trying to get my post more viewing will be making some changes. Thank you . If anyone want to visit New York City my place is at a good location and at a great price.
https://abnb.me/mCsP23ybSR
Karen
December 14, 2018 — 4:45 pm
Still have availability in London for December but going fast!!
https://www.airbnb.co.uk/rooms/9132018?s=51
Bethel
January 2, 2019 — 1:03 pm
Hello… if you plan to visit Dubai please visit my Studio Apartment which is located in the heart of Dubai Marina, close to Marina Beach at affordable price.
https://abnb.me/ZKUmYEAm9S
Carole
January 2, 2019 — 10:45 pm
Hi everyone,
If ever I do travel to those area’s of the world, I will definitely check out your places!
I am also a new host on Airbnb. My apartment is in Nice on the French Riviera, if you are passing by here please don’t hesitate to check it out : https://www.airbnb.fr/rooms/27367037?s=51
Hope to hear from you soon 🙂
Mari
January 10, 2019 — 4:11 am
Check out my luxurious Airbnb Plus in Athens, Greece, walking distance from Acropolis Museum!! https://www.airbnb.gr/rooms/plus/17896398?guests=1&adults=1
Muhammad
January 12, 2019 — 3:36 am
ME TOO ME TOOOOO!!!
https://www.airbnb.co.uk/manage-your-space/31443547/pricing
Toni
January 12, 2019 — 5:54 am
Thank you so much for the tips. Here are a couple of my Airbnbs located in Seattle, Washington, USA that you might like. Toni
https://www.airbnb.com/rooms/13865648?s=51
https://www.airbnb.com/rooms/25371191?s=51
Thank you and safe travels. 🙂
Rasshi Nanda
April 22, 2019 — 4:26 pm
Wow, your place looks stunning. Loving the grey hues in the first home. Definitely considering it if I make a trip down there.
If you are making plans for visiting London, have a look at my Airbnb located. A 12,500 sqft home recently renovated and only 18 mins away from central London. Great for a family vacation or a special trip.
https://www.airbnb.co.in/rooms/19076256?s=51
Thank you 🙂
Catherine
January 14, 2019 — 4:06 pm
Come soak up the sun in Miami!
Law
January 18, 2019 — 10:11 am
Thank you for the tips ! BTW, if anyone travel to Malaysia please check out my places !!
https://www.airbnb.com/rooms/29316425?s=51
Chris
January 20, 2019 — 8:10 pm
If anyone fancies some adventures in the lovely Roman city of Chester, you’re welcome to stay at my place! x
charmingabode.com
Carys Cooke
February 19, 2019 — 2:10 pm
https://abnb.me/LnHX2uFipU
This is my first time using Airbnb – please check it out and let me know what you think xxx
Nicole
February 24, 2019 — 3:36 am
Love this article! I’m a newbie when it comes to vacation rentals. I bought a worn out condo in San Diego, 100ft from the beach. Had it gutted, then we redesigned and rebuilt it to modern standards. It is now managed by a local agency, which listed it on a few sites. But there is more work to do to make it known to the public.
Here it is:
https://abnb.me/kAGWiViGyU
Jason
February 24, 2019 — 6:37 am
Hello all from sunny Australia.
Please check out our Airbnb and add to favorites.
Thanks 😁
Don
March 6, 2019 — 8:25 pm
Hello from High Point, NC, the home of High Point University, UNCG, A&T, Wake Forest University, Elon University, Duke and Wake Forest Hospitals just to name a few and of course the Furniture Capital of the World.
Check my place out if you plan to visit:
https://www.airbnb.com/rooms/17874360
Clare Huxley
March 21, 2019 — 12:03 pm
New to airbnb – looking for hints and tips
Nelson Bay, NSW, Australia
https://www.airbnb.com.au/rooms/30518832
Daisy
April 19, 2019 — 8:26 pm
I just recently started hosting 2 Airbnb listings but have been a guest several times. If you’re ever going to Pensacola beach in only about 2 miles from there. Check us out!!!
Daisy
April 19, 2019 — 8:29 pm
I just recently started hosting 2 listings in the Gulf Breeze FL area about 2 miles from Pensacola Beach. If you’re ever in the area I’d love to have you.
Pam and Paul
April 23, 2019 — 3:11 pm
Greetings from Pam and Paul. We are AirBnb Super hosts with a lovely log home neslted in the heart of the Presidential Mountains in New Hampshire. Perfect for summer, autumn and winter vacations. Love to have you visit!
Sundeep Dawadi
May 14, 2019 — 7:39 pm
Check out my listing : https://www.airbnb.com/rooms/31347983
Maris Levy
June 23, 2019 — 12:21 am
Helpful article! Thank you. 🙂
We have a lovely AirBnb property, located in a fun-filled, amenity-packed community, in the heart the Pocono Mountains. Some dates still available for July and Aug. Terrific all year round!
https://www.airbnb.com/rooms/34738547?s=51
Villa Mulondayi
June 26, 2019 — 1:22 am
Just started this B&B in Kansas City! Looking for a unique place to hold your pre-wedding events, stay on your wedding night or even hold a small wedding? Villa Mulondayi is the place for you! This gorgeous Georgian Revival is conveniently located to all major KC attractions AND Lawrence, KS. Please like this page and share with family and friends! Interested in booking? Email: [email protected], call 785-218-5014, or go to https://www.airbnb.com/rooms/31192682?s=51 to check availability!
Miranda payne
June 30, 2019 — 3:13 pm
Just starting out on Airbnb. If you’re thinking of visiting Monmouthshire – great for walking, climbing, canoeing, biking or just relaxing! Please check out our cottage.
Thiago
July 16, 2019 — 7:03 pm
Hi Guys, if you are traveling to Boston please come check our place!
https://www.airbnb.com/rooms/35759873?s=67&shared_item_type=1&virality_entry_point=1&sharer_id=52552257
Virginia wiig
July 20, 2019 — 4:58 am
Hi, renting out our downstairs in Rarotonga, Cook Islands. Very new to this.
Check it out, hope to see you all soon.
Justus
July 25, 2019 — 4:40 am
Great tips, thank you for the info. I’m definitely going to start utilizing Instagram more with strategic use of hashtags.
If any of you are ever in north east Arkansas, come check my fun little fishing cabin in the foothills of the Ozarks!
https://abnb.me/DjC1dRonBY
Carmen
July 28, 2019 — 8:48 am
If you’re planning an Euro trip, make sure to include beautiful Romania! The country has a the different vibe – nature here is still wild and there are plenty of attractions that will get you amazed.
I’m happy to help with any questions or advice. You can also find my Airbnb listing – located in the heart of the country in the city of Cluj-Napoca:
https://www.airbnb.com/rooms/35373583
Keila Irizarry
August 11, 2019 — 5:30 pm
I have just created instagram and Facebook pages to promote my beach home. Fingers crossed. Hope it works. Check out my listing below
http://www.airbnb.com/rooms/36111194
Jean Claude
August 27, 2019 — 10:11 am
Hello everyone!
We have luxury villa and studio in French Riviera. Please check out our properties.
We are flexible and always happy to help!
Elisha
August 28, 2019 — 4:38 pm
If you’re ever in Nashville, Tenn come check out my place. Just minutes from downtown. Great food and places to visit.
https://abnb.me/bGLPNCZr1Y
Jessica
September 3, 2019 — 10:55 pm
Would love feedback on my posting!
https://www.airbnb.com/rooms/27285013?s=67&shared_item_type=1&virality_entry_point=1&sharer_id=56621844
Bernie
September 9, 2019 — 1:12 pm
If ever in Ireland and travelling to the Kingdom of Mourne be sure to check my house out — I only opened for business in February 2019 and my guests are very, very pleased with it — http://www.airbnb.co.uk/rooms/29695210?source_impression_id=p3_1568034578_TF25CnNjYtXG%2FK4I
Halee
September 10, 2019 — 12:38 pm
A Beautiful, Northern Idaho Vacation Awaits!
Hello! The “Quaint Getaway” is a comfortable, single room, perfect for a small family or close set of friends. It is the perfect place to lay your head down after exploring everything that beautiful, northern Idaho has to offer. I wish for you to have a wonderful stay and create treasured memories to look back on for years to come.
Just started this new Airbnb. See my Airbnb listing for more details, amenities, and to book your adventure!
Halee
September 10, 2019 — 12:41 pm
https://www.airbnb.com/rooms/36922597?s=51
Rolando
September 10, 2019 — 7:37 pm
I love that this comment thread is shameless promotion… 😂 That said, any feedback on my listing is welcome: https://airbnb.com/h/catskills-getaway 🙏
Jo-Anne Deacon
September 17, 2019 — 2:54 am
Thanks for the article, we are new to the Airbnb space we would welcome any feedback.
Our place in the Snowy Mountains Jindabyne, Australia.
https://www.airbnb.com.au/rooms/28649385
FURUEL
September 18, 2019 — 5:59 am
Hi Guys, if you are traveling to Japan please come check our place!
You can feel very comfortable place!!
FURUEL
September 18, 2019 — 6:00 am
Hi Guys, if you are traveling to Japan please come check our place!
You can feel very comfortable place!!
https://www.airbnb.jp/rooms/36040682?location=osaka&source_impression_id=p3_1562980075_ZLL4%2BQTq95WFkO4v&guests=1&adults=1&sl_alternate_dates_exclusion=true
Stargazer Condo
September 19, 2019 — 5:05 am
If you visit Rocky Mountain National Park in Colorado, you will love the view and amenities in our condo in Grand Lake!
https://www.airbnb.com/rooms/32961360
Yi
September 21, 2019 — 5:16 am
Thanks for the tips here, this is my listing in Silicon Valley. Please check it out:
https://www.airbnb.com/rooms/38649897
Mrs Andrea Morrow
September 26, 2019 — 8:06 am
Great article. I’m in Belfast of the Titanic, Giant’s Causeway and Game Of Thrones family. Check out my lovely listing! https://airbnb.com/h/poetsrestclosetobelfastcity
Effie
October 2, 2019 — 12:53 am
Thanks for the tips!
Here’s my place for anyone visiting Kos island Greece!
Jim formo
October 2, 2019 — 3:22 am
Our home is in the beautiful Sierra foothills, we have Mountain View’s on one side and river views on the other. Also an awesome huge swimming pond. Our home has 5 beds and 3 baths. Very comfortable for families and friends to enjoy ! Please visit us on Airbnb our listing number is 3214652. Thank you!
Felechia
October 18, 2019 — 3:48 am
Hope some of you can come to Oregon. Here is our listing.
Koula
October 26, 2019 — 3:50 pm
Hey, I enjoyed going through your posts. I am new to Airbnb and I am trying to find ways to promote my listing, which by the way is in the tourist area of Germasogeia, Limassol Cyprus. Airbnb, Old World Charm, Apt B107, Germasogeia.
I am not in the tourism industry and I start from square one. Any help, even a few more viewings to boost my listing, much appreciated.
Andrew
October 31, 2019 — 2:25 pm
If you visiting Colorado or are heading to explore the Rocky Mountain National Park stop by in Broomfield. This is in a central location between Denver, Erie, Lafayette and Boulder.
giorgos kavourakis
November 27, 2019 — 12:48 am
hey guys and girls ..in case you wonna visit Milos island Greece …check out this beautiful airbnb farm house
https://www.airbnb.com/rooms/26666340?preview_for_ml=true&source_impression_id=p3_1574815205_XnP1%2B%2B8b3l7oASOe
Kate
December 9, 2019 — 2:54 am
Hey everyone, Airbnb in Charlotte, NC come enjoy experience at a great price.
Airbnb.com/rooms/29393829
Thank you!
Apartment In Khobar
December 30, 2019 — 11:20 am
If anyone if travelling to Al-khobar, Saudi Arabia, they must check out the furnished apartments for rent at Rima Residence! They are very tastefully decorated and the residence offers a plethora of hotel like facilities. So do check it out, I highly recommend it. https://www.rimaresidence.com/apartments/
Michael
January 5, 2020 — 4:45 pm
Great Article!! We are also new to AirBnB and just posted our first property in Seattle. Please take a look at our listing and check us out if you need a whole house rental in the area! Thanks!!
https://abnb.me/gCwvx7zCZ2
Maurice
January 30, 2020 — 1:30 pm
We have just finalised our Alps Ski Chalet.
alex
February 5, 2020 — 10:38 pm
Great article, check my property if you come in London and land in Gatwick.
https://www.airbnb.co.uk/rooms/41107534?source_impression_id=p3_1580941548_ED9GfAVmJnmkFHHm
PK
February 13, 2020 — 6:20 pm
Here’s my airbnb link. Please check it out and let me know what you’ll think…
https://airbnb.com/rooms/41642051
Lemmoar
February 17, 2020 — 3:21 am
I am new to Airbnb. We have a brand new smart home, close to everything. We get a lot of traffic, over 500 views in one night and no booking.
https://abnb.me/ye8qFy4P83
Bethany
September 12, 2022 — 10:50 am
Hi, just done our first air bnb
Please check it out 😊