Carla Vidal

Global Marketing Director at GuestReady

Carla Vidal is GuestReady’s Global Marketing Director, with over a decade of experience in brand strategy, communication, and digital marketing across real estate, proptech, and hospitality. She knows from the inside how hospitality brands win and lose on communication: what makes a property feel worth booking and how owners can position their rental to attract the right audience. As an avid traveller who has visited 54 countries, she also brings a guest’s perspective to her work as much as a strategist’s.

Hospitality is an industries where communication is part of the product. How a property is presented, described, and managed tells a guest everything before they've even arrived.

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