How to write a good Airbnb description? Listing descriptions may not be the number one aspect that captures a potential guest’s attention (that would be the pictures), but descriptions are the ones that hammer home the reasons why they should book your apartment.
If you’ve captured their interest with your pictures and title and they’ve read through your description, they are probably seriously considering booking your place.
You may need to keep writing brevity in mind but don’t forget – the devil is in the details. So, below are some factors that you need to keep note of to make sure that potential guest reading your listing description closes the deal!
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Your description has to pre-emptively answer any questions they might have and overcome any objection they might give. This way, you’ll surely get more bookings.
Some examples of guest questions are:
When you answer questions like the above mentioned, try to give clear details because these will directly affect your guest’s stay. Answer honestly too; you don’t want to give the guests a surprise that might not align with their plans.
Who is your target Audience?
As a host, you know your place the best; and therefore, you understand which type of Airbnb guest would most likely be interested in booking it or which type of Airbnb guest would fit it most.
For example, if you are renting out an entire apartment that could accommodate more than a handful of guests – and we recommend that you do so because this automatically makes it more likeable to potential guests – then you need to position it that directly appeals to you larger groups of friends or families since they would naturally want to stick together.
Or, if you only have a studio apartment, maybe backpackers would be more your target audience.
When you are located in a more culturally vibrant area of town; in this case, you might want to show-off that aspect fully to get those travellers who are more into immersing themselves into a new culture and breaking free (for the meantime) from their everyday home lives.
If your apartment enjoys a central location, you may well cater to many different kinds such as those who have extensive itineraries around town or business travellers.
Mention the features of your home as succinctly as possible and make sure to add some unique selling points too – front and center. Make sure to answer questions like:
Small tip: you can elaborate more on the location (e.g. near bars/ restaurants, easy transportation, a few minutes’ walk away to a tourist site, etc.) since that’s usually a big factor for travellers.
Give some details of your space. Imagine you are a guest and you are seeing your place for the first time – try to describe the style, the condition, the noise, etc. But make sure that you tailor your pitch to attract the type of guests you’d like to host or those who would be most interested in your apartment. For example:
Details help in the guest’s decision-making process.
Walk your guests throughout your apartment and give them an idea of what to expect in each of the rooms – what kind of beds, how comfortable, is there TV in the room, how many showers, is there a balcony, how many people can the dining table sit, etc.
Next, you should add in details about amenities in and out of your apartment – extra towels, is there a hairdryer, house slippers, other toiletries, is there a gym in your condo, what about a pool, BBQ area, lounge area, jacuzzi, etc. Go ahead and add in any of these features that you think will be interesting for the type of guests that you are trying to target.
If you feel the need to up the ante because of tough competitors in your area, then you need to go the extra mile to stand out. Highlight unique areas and offerings of your listings that will enhance your guest’s overall experience.
Some perks that are relatively cheap and will help you attract more inquiries are:
Lastly, a very important and useful step that you don’t commonly see on Airbnb listing descriptions, a call to action for potential lookers.
When a guest has read through your listing description til the end, it means that they are interested in booking it. You can add in some closing lines that encourages them to send you an inquiry before moving on to the next listing.
Here are some examples that you can play with:
[bctt tweet=”Call to actions in Airbnb description texts are not commonly used, yet can make a big difference!” username=”GuestReady”]
You know your place better than anyone so you’ll surely be able to show its best side more accurately than anyone else.
There are definitely other factors that determine whether you bank those bookings but the listing description (one that answers all the WHYs and most other guest questions) certainly serves as a backbone that glues all information together. Spend some time on it and tweak it whenever you see fit.
We get it – there is so much to keep in mind when it comes to writing an Airbnb listing description that converts. At GuestReady, we’ve written hundreds of high-converting descriptions already, and we’re happy to help you manage your Airbnb listing better. We’re currently in Paris, Edinburgh, London, Hong Kong… Get in touch!