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If you’ve gone to the effort of hiring a professional photographer to capture the essence of your beautiful Airbnb, make sure you put in just as much energy when it comes to your listing description. There is a true art to writing a great Airbnb listing description and for this reason, many hosts are now hiring copywriters to take on the task. 

If you’d prefer to write your own listing description, here are a few tips and some of our favourite examples to get your creative juices flowing.

Writing tips for describing your Airbnb

Before you get started, try to keep these things in mind when you are putting words on the page about your property.

  1. Know who your audience is and talk to them. Business travellers? Families?
  2. Make your title ‘pop’ off the page
  3. Keep it brief but not generic
  4. Ensure that your words reflect your photos
  5. Structure your description so it is easy to digest
  6. Don’t use meaningless words such as ‘great’, ‘nice’ or ‘lovely’
  7. Be creative in order to capture attention
  8. Avoid over-selling the space 

Listing description: Basic structure

We recommend you break your listing description into a series of paragraphs. Nobody wants to read one long piece of writing. Make it easy for people to find the information they are looking for by following this structure:

Brief introduction – This should be all the selling points of your property in a nutshell.

Room by room descriptions – Short paragraphs detailing what can be found in each room. Mention feature furniture or art, smart technology, windows with views, number of beds, blackout blinds, types of appliances and special amenities.

Outdoor spaces – If you have a garden or swimming pool, provide a description of the area and what is available for guests. For example, if there are sunbeds or children’s play equipment.

Location – Finish the description with a few paragraphs about your local area including whether it’s close to public transport, popular restaurants or walking trails.

Airbnb Management Company GuestReady

Our top five favourite Airbnb listing descriptions

If you really want to get inspired about writing your description, take a look at these amazing Airbnb Plus homes. They have definitely chosen the right words!

Example 1: Elegant Art Deco Home with Garden in Condesa

Enjoy the elegance of a by-gone era while staying in this Art Deco home. Beautifully decorated and featuring a sweeping staircase, original stained-glass windows, period furniture, and a stunningly unique black-and-white tiled bathroom.

Why we love this Airbnb listing description:

Example 2: Unique and Secluded AirShip with Breathtaking Highland Views

Retreat to the deck of this sustainable getaway and gaze at the twinkling constellations under a cosy tartan blanket. AirShip 2 is an iconic, insulated aluminium pod designed by Roderick James with views of the Sound of Mull from dragonfly windows. Airship002 is comfortable, quirky and cool. It does not pretend to be a five-star hotel. The reviews tell the story.

Why we love this Airbnb listing description:


Example 3: Luxury City Center Loft on a Traffic-Free Street

Take an early morning stroll and enjoy the Trevi Fountain without the tourists. Wander around the historic streets while the city sleeps, then head back for a morning coffee at this urban-chic studio with a suspended loft bedroom.

Why we love this Airbnb listing description:

Example 4: Romantic Stone House with Ocean Views 

Unwind at this stunning French Provencal beachside cottage. The house was lovingly built with stone floors, high-beamed ceilings, and antique details for a luxurious yet charming feel. Enjoy the sea and mountain views from the pool and lush garden. The house is located in the enclave of Llandudno Beach, a locals-only spot with unspoilt, fine white sand and curling surfing waves. Although shops and restaurants are only a five-minute drive away, the area feels peaceful and secluded.

Why we love this Airbnb listing description:


Example 5: Forest-and-Heaven Themed Apartment close to the Heart of the CBD

Pretend you are lost in a magical forest as you perch on a log or curl up in the swinging chair. Soak in the tub, then fall asleep in a heavenly bedroom with cloud-painted walls and twinkling lights. And when you wake up, the espresso machine awaits.

 Why we love this Airbnb listing description:

Are you ready to write a killer Airbnb listing description?

If you’re keen to write a description that grabs the attention of travellers and makes them want to book your Airbnb, why not call GuestReady? Or write us down? Our team of Airbnb management experts have vast experience in helping hosts write captivating listing descriptions.