Serviced apartment operator in London
We operate apartment buildings and aparthotels across London as one managed asset. That covers distribution and dynamic pricing, guest communication, housekeeping and maintenance by our London team. Owners follow performance in real time from their dashboard. Choose fixed rent, management commission or a hybrid agreement, matched to your risk profile.
Every London unit goes live on Airbnb, Booking.com, Vrbo, Expedia and our direct channel, plus mid-stay platforms for corporate and relocation guests. That wider channel mix, with our own direct channel alongside the major platforms, is why guests stay 5 nights on average across the serviced apartments we manage in London. Reservations from every platform run through one central system, so calendars, pricing and owner earnings stay in sync across the whole building.
Trusted by London building owners
We’ve run serviced accommodation since 2016, building a portfolio valued at over €2B with a multi-award-winning operations team. In London, that experience runs across 11 buildings, including the ones below.
“GuestReady’s expertise was invaluable during our hotel development. Their consultative approach helped us transition smoothly from construction to operations, and their guidance on the building’s setup was excellent. Their professional management continues to deliver strong results, making them the perfect partner for this project.”
“We engaged with GuestReady early on, and they helped us understand the building’s earning potential, which was crucial for completing the deal. They supported our design and finishing choices throughout the process, providing invaluable expertise and insights that have been instrumental to the project’s success”
“GuestReady made opening The Crescent Hotel straightforward. They managed everything from development handover to welcoming our first guests in a matter of weeks, handling every stage from preparation through to distribution with real professionalism. What stands out most is how quickly and thoroughly they resolve any issue that comes up. We also value their transparency, as we always have a clear view of how the property is performing. They feel like a true partner in the hotel’s success.”
Where we operate
We manage serviced apartments and aparthotels across the whole of London, with a local team that knows where demand sits, borough by borough.
“An aparthotel in the City and an apartment block in Camden run on the same operating model, but we position each one for the guests it can win. Our technology then tracks demand across London and prices each unit to match, so owners get the strongest return their property can deliver.”
Chris leads the UK team behind our London portfolio of serviced apartments, aparthotels and corporate lets. One team covers onboarding, housekeeping, maintenance and owner reporting, so guests enjoy a consistent stay and owners get the most out of every unit.
Why owners choose us
Westminster draws guests all year, with leisure travel around the West End and business stays near Mayfair and Victoria. Serviced apartments here compete with central hotels on space, which suits families and longer stays. We position each property against that hotel set and price it around the area’s events and seasons.
King’s Cross and St Pancras make Camden one of London’s best-connected areas, with Eurostar, business campuses and universities driving weekday demand, while Camden Town and Bloomsbury bring leisure guests at weekends. That mix suits properties that can switch between corporate and leisure pricing, which our technology handles for you.
London Bridge, Borough Market, Tate Modern and the South Bank keep Southwark busy with leisure guests, and strong transport links bring business travellers too. Properties here suit short city breaks and longer stays alike. We position and price each unit for the guest mix around it.
Guests in Kensington and Chelsea expect a premium stay, whether they’re here for the South Kensington museums or business near Knightsbridge. That rewards properties with strong design and consistent service. We set the positioning and guest standards to match, so your apartments can compete at the top of the market.
The City runs on weekday corporate demand from finance, law and professional services, and goes quieter at weekends. Serviced apartments here work best positioned for business travellers and corporate lets, with weekend pricing that fills the gaps. We plan pricing around that weekly pattern.
Canary Wharf has steady corporate demand, including relocations and project stays that can run for weeks, a natural fit for corporate lets. Shoreditch draws a younger leisure and creative crowd, busiest at weekends. We position properties in each area for its own audience, with one team managing both.
OUR LONDON TRACK RECORD
How to get started with GuestReady
Get higher revenue with our smart technology
Built on years of hospitality experience, our proprietary technology handles multi-unit management at scale.
Everything at your fingertips: pricing, bookings, and performance, wherever you are.
At GuestReady, serviced apartment management is set up for multiple units run as one operation: apartment blocks, aparthotels and portfolios, usually from around 10 units, with 20 to 40 units a particularly strong fit. That scale is what changes the service. We position and price the units together, balance short and extended stays across the property, and offer partnership models such as fixed rent or a hybrid agreement.
Our typical partners are investors, developers and owners, along with agents sourcing an operator on an owner’s behalf. If you own one or two flats, our Airbnb management in London gives you the same team, technology and guest standards, built around individual homes.
One team runs the whole operation: distribution across every major booking platform, dynamic pricing set to London demand, a largely digitised guest journey with 24/7 support, housekeeping and maintenance from our London team, and, depending on the project, furnishing support through our trusted London partners. You follow bookings, occupancy and income in real time from your owner dashboard, and we keep your property compliant before launch and throughout the operation.
Existing serviced apartment buildings, aparthotels, extended-stay developments and multi-unit residential blocks, plus conversions. In Greenwich, we helped turn a former office building into a fully booked aparthotel, working with the developer from the deal stage through to opening.
It depends on the partnership model you choose. Management commission gives you full revenue minus our fee, on agreements from 3 to 25 years. Fixed rent gives you a guaranteed income on a 10 to 25 year agreement, with availability depending on the property. A hybrid combines a base rent with a revenue share. Costs are set out transparently from the start, so get a quote for your property.
London has the highest serviced apartment rates in Europe, the Middle East and Africa, and our own London portfolio averages 82% occupancy at £195 ADR. Guests also stay longer with us, 5 nights on average, thanks to our direct and mid-stay channels, which means fewer changeovers between bookings. Returns still depend on location, planning status and unit mix, which is exactly what our feasibility review assesses before you commit.
Our guide to serviced accommodation investment covers the investment case in more detail. Neither the guide nor our review is financial advice, so we’d recommend speaking to an independent financial adviser before you invest.
Yes, once the terms of your current agreement allow it. When you’re ready to move, our team handles the practical side of the switch, including listings, pricing and platform setup, so your property can keep taking bookings through the transition.
It depends on where the project stands. A property that’s already operating, or ready to welcome guests, can move much faster than one still in development or waiting on furnishing. In most cases we’re talking weeks rather than months, and we always aim for the quickest launch possible: Camden Studios went from signing to live guest bookings in two weeks, with our team handling listings, pricing and platform setup in parallel.
Yes. Before launch we check planning permission and London’s 90-day rule on entire-home short lets, make sure safety certificates are in place, and set up business rates and council tax. We also track rule changes as they happen, so your property stays compliant without you following every update.
Our in-house software gives you a live view of occupancy, revenue and guest feedback on desktop or mobile, instead of a report that arrives weeks later. Around 80% of the guest journey runs digitally, while our London team stays hands-on for maintenance and anything a guest needs in person.
