The Fitzroy: a 15-room Fitzrovia hotel run with GuestReady since it opened

“GuestReady’s expertise was invaluable during our hotel development. Their consultative approach helped us transition smoothly from construction to operations, and their guidance on the building’s setup was excellent. Their professional management continues to deliver strong results, making them the perfect partner for this project.”

– Efe Ozturk, StarCity Properties

Involved before the first guest arrived

The Fitzroy is a 15-room hotel in Fitzrovia, a short walk from Warren Street and Great Portland Street stations. StarCity Properties brought GuestReady in while the building was still in development, to advise on its setup and plan the move into day-to-day operations.

A self-service hotel without a reception desk

The hotel opened in late 2024 as a fully self-service stay. There is no on-site reception: guests check in, get support and message the team through GuestReady’s app. GuestReady runs the hotel day to day across all 15 double rooms.

Twelve months of results

Between October 2025 and October 2026, the rooms ran at an average occupancy of about 80%, at an average nightly rate of £178. The hotel holds a 4.81 rating on Airbnb from 513 guest reviews.

For developers and owners planning a hotel or a serviced apartment building, GuestReady’s hotel management in London covers the setup stage as well as day-to-day operations.

Source: GuestReady booking and review data, October 2025 to October 2026, and the owner’s testimonial.

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