How to attract and retain corporate clients
In today’s fast-moving travel market, demand for high-quality, short-term housing from business travellers has grown. Companies need flexibility, comfort, and efficiency when housing employees for short-term assignments, relocations, or frequent travel.
This is where corporate housing management comes into play. If you manage serviced apartments, holiday lets, or short-term rentals, aligning your strategy with corporate needs is crucial to learn how to attract and retain corporate clients.
This post explores three key strategies to grow your presence in the corporate accommodation market: attracting corporate clients, working with booking agents, and applying focused marketing tactics.
How to attract corporate clients to your short-term accommodation
Corporate clients expect a different experience compared to holidaymakers or leisure travellers. To make your property appealing to professionals, consider the following:
Offer business-friendly amenities
Corporate guests need more than just a place to sleep. Equip your property with:
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Fast, reliable Wi-Fi
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Dedicated workspace with desk and ergonomic chair
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Coffee and tea facilities
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Iron and ironing board
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Smart TV with HDMI ports
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Ample power sockets, ideally with USB ports
Where possible, include blackout curtains, noise insulation, and weekly cleaning. These small features make a big impact on productivity and comfort.
Ensure flexibility in booking and stays
Businesses often need last-minute accommodation or extensions. Offer flexible check-in/check-out, simple invoicing, and the ability to book for multiple nights, weeks, or months without friction. The more adaptable your terms, the more attractive your property becomes.
Highlight safety and professionalism
Corporate bookings typically go through HR departments or travel managers who are accountable for employee safety. To build trust, provide:
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24/7 support contact
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Secure access (digital locks or key boxes)
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Professional cleaning between stays
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Compliance with fire and health regulations
These features help establish your credibility and align your offering with corporate standards.
Provide location insights
Business travellers often need to stay near offices, airports, or city centres. Highlight local transport links, proximity to business hubs, coworking spaces, gyms, and restaurants suitable for work meetings. This adds value to your listing.
Building relationships with corporate booking agents
If you want consistent business bookings, building partnerships with corporate booking agents and relocation specialists is essential. These professionals manage multiple client accounts and can drive regular, high-value bookings to your properties.
Understand their workflow
Corporate travel agents and relocation firms seek reliability, professional communication, and streamlined processes. Learn how they vet properties, what documentation they require, and their expectations on reporting and invoicing. The smoother the collaboration, the more likely they will continue sending clients your way.
Set up a corporate booking profile
Create a professional pitch package or media kit with the following:
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A summary of your properties and capacity
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Professional photos and virtual tours
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Pricing structures for weekly/monthly stays
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List of amenities tailored to corporate guests
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Service level agreements (e.g., response times, cleaning protocols)
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Testimonials from past corporate clients if available
Use this material when reaching out to agents and listing platforms like SilverDoor, AltoVita, or Situ.
Register on corporate accommodation platforms
Many booking agents and business travel managers use corporate-specific booking platforms. Examples include:
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Homelike
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AltoVita
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Corporate Housing Factory
Ensure your properties are listed with updated availability, accurate descriptions, and business-friendly pricing.
Provide customised invoicing and contracts
Business clients often have specific needs around payment terms and documentation. Be ready to provide invoices with VAT where applicable, long-term booking agreements, and insurance information. The more seamless the admin, the more likely agents will choose your listings again.
Marketing strategies for corporate accommodation providers
Once your property is ready to welcome corporate guests and your processes are polished, focus on reaching the right audience. Here are several effective marketing strategies:
Optimise for corporate SEO terms
Adjust your website and listings to target keywords related to business travel. Examples include:
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“short-term business stays in London”
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“corporate housing in Manchester”
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“furnished apartments for corporate travel”
Use these keywords in your meta descriptions, headers, and blog content. SEO attracts decision-makers searching for accommodation directly.
Build a corporate landing page
Create a dedicated section on your website aimed at business clients. Include:
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A summary of your business accommodation offer
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A contact form for direct enquiries
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A downloadable brochure or info pack
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Testimonials and logos from existing corporate clients
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Details on booking flexibility and available services
This increases conversions and adds a layer of professionalism to your brand.
Use LinkedIn for B2B outreach
LinkedIn is ideal for connecting with HR managers, travel coordinators, and relocation consultants. Regularly post case studies, guest feedback, and property updates. Join relevant industry groups and consider running targeted ads to promote your services to decision-makers.
Attend business travel and property events
Networking events like The Business Travel Show Europe or Serviced Apartment Summits bring together corporate accommodation buyers and suppliers. Attend these conferences to meet booking agents and showcase your offerings. Follow up with tailored proposals after the event.
Partner with local businesses
Connect with companies in your area, especially those with frequent business travel needs. Offer corporate rates or exclusive arrangements for their teams. You could also collaborate with coworking spaces or serviced offices to offer accommodation as part of a bundled solution.
Corporate let management is one of the most stable and rewarding segments in short-term rentals. By tailoring your offering to professional travellers, forging partnerships with booking agents, and applying the right marketing techniques, you position yourself as a trusted supplier for business clients.
At GuestReady, we support property owners in reaching these goals with hands-off management services, tailored pricing strategies, and multi-channel distribution. If you are looking to scale your property’s appeal to corporate guests, our team is here to help.
If you are ready to explore corporate letting for your property, contact GuestReady today and discover how we can support you in achieving your goals.
